Intercultural communication as a human activity is ancient, and it is defined as a symbolic, interpretive, transactional, contextual process, in which people from different cultures create shared meanings (Lustig & Koester, 2007:46). Everything from language, gestures, mannerisms, customs, and systems of power and authority can differ between cultures.
Living with and in diversity is perceived as both the challenge and the condition of the contemporary world. Our interdependence has continued to intensify, calling for a greater degree of intercultural contact within our communicative ecosystem. Mutual understanding and acceptance, the discovery of the particularities of the other interacting party in a communication process, and the competence for interaction are, among others, some of the formulas for an effective intercultural communication.
A substantial practical goal of intercultural communication is to contribute to the success of cross-cultural projects such as transferring knowledge, or effecting change through community development projects. The most strategic application of intercultural communication is to derive the value of cultural diversity. This has long been the goal of multicultural societies.